Resume

Experience

SENIOR ASSISTANT BRAND MANAGER

ORAL CARE CATEGORY STRATEGY & REGENERATE

Unilever Asia Pte Ltd

Singapore

Drive strategic growth choices & performance of the total oral care category (>1.5bn EUR), including championing the category innovation process & driving innovation excellence across brands (Closeup, Pepsodent, Regenerate)
Responsible as brand custodians for the strategy, innovation roadmap & communication development in China & Europe

SENIOR GLOBAL ASSISTANT BRAND MANAGER,

PEPSODENT (CORE)

Unilever Asia Pte Ltd

Singapore

Delivered the core relaunch campaign, the brand’s biggest bet, on Anti-Cavity platform (>400mil EUR) in Indonesia & South Asia (SA - Sri Lanka, Bangladesh)
Craft product innovations & outstanding ads based on a deep understanding of the brand's consumers
Dock and manage the brand’s biggest markets - Indonesia, Sri Lanka & Bangladesh - collaborating with country teams to conceptualize yearly activity plans that deliver share growth
Drive ‘Teledentistry’ with dentistry partners to provide free tele-dental consultations to the underserved
Deliver both mainstream media & digital assets for deployment (esp. on TikTok, Instagram & YouTube)

SENIOR GLOBAL ASSISTANT BRAND MANAGER,

PEPSODENT (FUTURE CORE)

Led global innovations (NPD), relaunch projects & campaigns for the brand’s 2nd biggest platform - Natural Toothpaste in lead markets Vietnam & Indonesia
Accelerated premiumization by relaunching the brand’s 1st ever Premium Organic range in France, achieving 89% of turnover targets & improving brand GM by +800bps. This included pioneering a new product technology in sustainable packaging certified by ECOCERT organization
Unlocked double digit growth for the platform with the successful roll-out of naturals’ innovations & campaigns in white space markets in LATAM, North Africa & South Asia
Conceptualized the brand strategy & innovation roadmap for the Naturals portfolio

GLOBAL MARKETING INTERN, DOVE, SKIN CLEANSING

Unilever Asia Pte Ltd

Singapore

Led the innovation roll-out & comms adaptation of the nature-inspired body wash range in SEA & ANZ
Developed comms campaign based on a deep understanding of the brand’s consumers, markets & competitors to turn around the business in SEA

SINGAPORE MANAGEMENT UNIVERSITY

Bachelor's Degree

Bachelor of Business Management

Double Major in Marketing & Strategy

Awards: Singapore Airlines App Challenge 2018 - 1st Runner Up

SINGAPORE POLYTECHNIC

Distinction in Fundamentals of Marketing

Diploma in International Business

Brand Portfolio Strategy & Innovation

Integrated Communication

Project Management

Digital Marketing

English (native)

Korean (elementary)

Mandarin (native)